Enterprise SEO ROI Calculator

We ramp your session uplift over time, convert sessions to revenue through your lead rate, close rate, annual contract value and margin, and subtract platform, team and one-off costs. We also show the PPC-equivalent value — what that incremental traffic would cost to buy as ads.

For enterprise programs it helps to frame organic traffic against paid: the PPC-equivalent multiplies your incremental sessions by an estimated cost-per-click, showing the media value SEO is replacing. It is a separate figure from ROI, useful when comparing channels in a board deck.

Enterprise sites usually have a lag plus a ramp-up before traffic compounds (defaults: 3-month lag, 9-month ramp). Payback is the first month cumulative net gain — including any one-off audit or migration cost — turns positive.

The pre-filled numbers are demonstration defaults that produce a realistic example — they are not claimed industry averages. Replace them with your own figures for an accurate result. Where a field is labelled as an assumption, adjust it to match your business; the methodology page lists every default and its status.

Calculating stores nothing: every calculation runs in your browser, there is no account, and nothing you type is sent while you calculate. Only if you download the PDF report do we receive the work email you enter plus a short summary of the inputs you modelled, so we can follow up — the privacy page states exactly what is kept.