B2B ROI Calculator

Enterprise SEO ROI Calculator

Sessions → leads → revenue, with ramp-up and ad-equivalent value. Benchmarks pre-filled, transparent formula, exportable report — free, no signup to calculate.

Advanced inputs & assumptions
How is this calculated?
  • monthlyCost = platformCost + teamCost
  • incrSessions(m) = sessions × uplift% × ramp(m) × scenario
  • incrRevenue(m) = incrSessions(m) × leadRate% × closeRate% × ACV × margin%
  • netGain(M) = Σ incrRevenue(1..M) − (monthlyCost × M + oneoff)
  • PPC-equivalent = incrSessions(full speed) × CPC

Full methodology & benchmark sources →

Example with demo defaults — adjust to your numbers

12-month ROI 11566.9%
Payback period 4 mo
Net gain (12 mo) $26,141,187
PPC-equivalent value/mo $562,500

ROI by scenario

Cons9.2k%Expe11.6k%Aggr13.9k%

36-month cumulative net gain

break-even12mo24mo36mo

Frequently asked questions

How is enterprise SEO ROI calculated?

We ramp your session uplift over time, convert sessions to revenue through your lead rate, close rate, annual contract value and margin, and subtract platform, team and one-off costs. We also show the PPC-equivalent value — what that incremental traffic would cost to buy as ads.

Why include a PPC-equivalent value?

For enterprise programs it helps to frame organic traffic against paid: the PPC-equivalent multiplies your incremental sessions by an estimated cost-per-click, showing the media value SEO is replacing. It is a separate figure from ROI, useful when comparing channels in a board deck.

How long does enterprise SEO take to pay back?

Enterprise sites usually have a lag plus a ramp-up before traffic compounds (defaults: 3-month lag, 9-month ramp). Payback is the first month cumulative net gain — including any one-off audit or migration cost — turns positive.

Where do the default values come from?

The pre-filled numbers are demonstration defaults that produce a realistic example — they are not claimed industry averages. Replace them with your own figures for an accurate result. Where a field is labelled as an assumption, adjust it to match your business; the methodology page lists every default and its status.

Is my data stored anywhere?

No. Every calculation runs entirely in your browser. Nothing you type is sent to a server — there is no account and no copy of your numbers. If you download the PDF report, only the email you enter on the report form is stored, so we can follow up; your inputs stay on your device.