Free B2B ROI calculators
The free B2B ROI calculator suite — build the business case in 60 seconds
Eighteen free ROI and SaaS-metrics calculators with transparent formulas you can audit, three scenarios on the projection calculators, and a board-ready PDF report. Everything runs in your browser — no signup to calculate.
- Transparent formula
- 3 scenarios
- PDF + CSV export
- No signup
- Runs in your browser
ROI calculators
ROI Calculator Cost and return → ROI %, net profit, annualized ROI and return multiple. Open calculator → CRM ROI Calculator Seat cost, rep time saved and win-rate uplift → ROI and payback. Open calculator → Enterprise SEO ROI Calculator Sessions → leads → revenue, with ramp-up and ad-equivalent value. Open calculator → SEO ROI Calculator Traffic uplift, conversion and margin → 12-month SEO ROI. Open calculator → Marketing ROI Calculator Spend, leads and close rate → ROI, CPL, CAC and break-even CAC. Open calculator → Content Marketing ROI Calculator Publishing cadence, organic sessions and conversion → 12-month ROI and payback. Open calculator → Marketing Automation ROI Calculator Time saved + nurture conversion lift → automation ROI and payback. Open calculator → Customer Experience ROI Calculator Churn reduction + ticket deflection → retention and support ROI. Open calculator → Website ROI Calculator Conversion uplift on your traffic → redesign/CRO ROI, payback and 12-month net gain. Open calculator → Ecommerce ROI Calculator Sessions, order rate and average order value → contribution per order, ROI and payback, after returns and fees. Open calculator → HubSpot ROI Calculator HubSpot subscription + onboarding vs. time saved and revenue lift → ROI and payback. Open calculator → Break-Even Calculator Fixed costs, price and variable cost → contribution margin, break-even units and break-even revenue. Open calculator → Contribution Margin Calculator Net price, variable costs and commission → contribution margin per unit, ratio, monthly total and the figure after product fixed costs. Open calculator → ROAS Calculator Ad spend, revenue and gross margin → ROAS, break-even ROAS, POAS, ACoS and CPA. Open calculator →
SaaS metrics
CAC Calculator Blended and fully-loaded CAC, plus CAC payback period. Open calculator → Churn Rate Calculator Customer & MRR churn (gross/net), annualized rate and lifetime. Open calculator → LTV & LTV:CAC Ratio Calculator Gross-margin LTV, customer lifetime and the LTV:CAC ratio with a health read. Open calculator → LTV:CAC Ratio Calculator LTV and CAC → the ratio, the CAC ceiling your target allows, and how far you are from it. Open calculator → Methodology Every formula, approximation and default value — in the open. Read methodology →