B2B ROI Calculator

Marketing Automation ROI Calculator

Time saved + nurture conversion lift → automation ROI and payback. Benchmarks pre-filled, transparent formula, exportable report — free, no signup to calculate.

Advanced inputs & assumptions
How is this calculated?
  • timeSavings = marketers × hoursSaved/week × 4.33 × hourlyCost
  • incrCustomers = leads × leadToCustomer% × (convUplift% × scenario)
  • monthlyGain = timeSavings + incrCustomers × dealValue × margin%
  • netGain(M) = (monthlyGain − platformCost) × M − setup
  • ROI% = netGain(12) / (platformCost × 12 + setup) × 100

Full methodology & benchmark sources →

Example with demo defaults — adjust to your numbers

12-month ROI 580.4%
Payback period 1 mo
Net gain (12 mo) $121,888
Added customers / month 4

ROI by scenario

Cons484%Expe580%Aggr676%

36-month cumulative net gain

break-even12mo24mo36mo

Frequently asked questions

How is marketing automation ROI calculated?

We add the time your team saves (hours × loaded cost) to the extra revenue from a lift in nurture conversion, subtract the platform cost and one-off setup, and divide the 12-month net gain by total cost. The formula and assumptions are shown on the page.

What is a good marketing automation ROI?

Returns come from both saved hours and improved conversion, so even a modest conversion lift can pay off when a team spends real time on manual nurture today. Keep the conversion-uplift assumption conservative and compare the payback period against the platform’s annual cost.

How long does marketing automation take to pay back?

Payback is the first month your cumulative net gain — after the one-off setup cost — turns positive. Adjust hours saved, conversion uplift and setup cost in the inputs to see how payback moves.

Where do the default values come from?

The pre-filled numbers are demonstration defaults that produce a realistic example — they are not claimed industry averages. Replace them with your own figures for an accurate result. Where a field is labelled as an assumption, adjust it to match your business; the methodology page lists every default and its status.

Is my data stored anywhere?

No. Every calculation runs entirely in your browser. Nothing you type is sent to a server — there is no account and no copy of your numbers. If you download the PDF report, only the email you enter on the report form is stored, so we can follow up; your inputs stay on your device.